I've built 15+ businesses. Now I'll help you set up and scale yours.

RJ Online Consultancy is a one-person e-commerce marketing agency and consultancy: I plan it, then I do it. Websites, marketplaces, Amazon profit and repricing, marketing, warehouse and logistics, and the P&L. Based in Essex, working across the UK.

£300 a day. No minimum booking, no agency mark-up, and a 100% satisfaction promise: you only pay once you’re happy with the results.

E-commerce agency and consultancy services

One person, two ways to work: I do the work for you like an agency, or advise and lead like a consultant, and you can mix both. Sectors I know well: beauty and fragrance, fashion, animal feed, garden, motor and own brands.

Done for you

The agency side: I run it day to day.

Shopify websites

New Shopify shops built and launched, or tired ones rebuilt, with faster pages and a checkout that converts.

Shopify, Magento, B2B trade sites, A/B testing

Multi-channel product management

One catalogue feeding every channel, with titles, images, prices and stock kept in step.

Amazon, eBay, TikTok Shop, OnBuy, Tesco, B&Q, Wowcher, Secret Sales

Amazon profit and repricing

More profit from Amazon: fees, ads and listings tuned, and repricing software that protects margin.

Amazon ads, listings, repricing rules, margin floors

Marketing

Google, Meta and TikTok ads, SEO, and email, SMS and WhatsApp flows that work together, all run against clear return-on-ad-spend targets.

Google Ads, Meta, TikTok, Klaviyo, SMS, WhatsApp, SEO, affiliates

Advice and leadership

The consultant side: plans, systems and the numbers.

Set-up, strategy and audits

Starting out or scaling up: the plan, systems and suppliers to set up a retail business properly, then audits ranked by impact.

New business set-up, growth plans, audits, part-time e-commerce director

Warehouse and logistics

Smooth logistics: warehouse management with stock locations, scan, pick and pack, and ERP, plus carrier deals with DHL, Royal Mail, Evri, FedEx, UPS, InPost and pallet networks.

WMS, stock locations, scan-pick-pack, ERP, pallets, import and export

P&L management and trading

Higher margin and market share from managing the profit metrics: margin by product and channel, ad returns, fulfilment costs and weekly trading reports.

P&L management, trading reports, stakeholder insight

Not sure where to start?

Tell me about your business on a free call and I'll suggest the right mix.

Book a free 30-minute call

Sell on more marketplaces, with an introduction

I’ve worked with every marketplace below and have contacts at each one. I’ll introduce you, get you application-ready, then set up your listings, stock and pricing so every channel runs from one catalogue.

Tesco and B&Q choose who sells on their marketplaces, so an introduction and a strong application help. Approval is always the marketplace’s decision.

Ask for an introduction

More Amazon profit, not just more sales

Amazon can grow your turnover and quietly shrink your margin. I work on the levers that decide what you keep.

  • Fees and fulfilment. What every product really costs to sell and ship, and the cheapest way to get it there.
  • Advertising. Wasted spend cut, and budget put behind the products that earn.
  • Listings and range. Better titles, images and content, and the right products added.
  • Repricing software. Rules with a margin floor, so you win the sale without racing to the bottom.

How repricing protects your margin

Illustration of repricing rules over two weeks, not client data

Your priceCheapest rivalYour floor and ceiling

The floor comes from your real costs and fees, so every sale still makes money.

Smooth logistics, from shelf to doorstep

Orders out right first time, faster and for less. I set up the warehouse systems, then get you better deals from the carriers.

  • Warehouse management. Every product gets a stock location, so pickers find it first time and stock counts stay right.
  • Scan, pick and pack. Barcodes scanned at every step, so the right item goes in the right parcel.
  • ERP and multi-channel stock. One stock figure across your website and every marketplace, so you don’t oversell.
  • Carriers and pallets. Relationships with DHL, Royal Mail, Evri, FedEx, UPS and InPost, plus pallet networks for bulky and trade orders, and import and export.

How an order flows

Scanned at every step, so mistakes are caught before they ship

  1. Goods inDeliveries checked and booked into stock
  2. Stock locationEvery product has a home: aisle, bay and shelf
  3. Scan and pickPick lists by location, every item scanned
  4. PackScanned again, right box, label printed
  5. DespatchBest-value carrier for each parcel, with tracking

Carriers I work with

  • DHL
  • Royal Mail
  • Evri
  • FedEx
  • UPS
  • InPost
  • Pallet networks

Email, SMS and WhatsApp flows that work together

Automated messages that follow each customer through the journey: email for detail, SMS for speed and WhatsApp for a two-way chat. Each flow stops as soon as the customer buys, so nobody is spammed.

  1. Welcome

    Email: Welcome series: your story and best sellers

    SMS: Thank-you text with a first-order code

    WhatsApp: Opt-in to order updates

  2. Abandoned basket

    Email: After an hour: the basket, with a reminder

    SMS: A few hours later, if they still haven’t bought

    WhatsApp: Next day: a friendly nudge, with questions answered

  3. Order and delivery

    Email: Order confirmation and dispatch

    SMS: Out for delivery today

    WhatsApp: Tracking updates and quick replies

  4. Reviews and repeat

    Email: Review request and matching products

    SMS: Back-in-stock alerts

    WhatsApp: Photo reviews

  5. Win-back

    Email: Time-to-restock reminders

    SMS: A personal offer for lapsed customers

    WhatsApp: A message from a real person

An example journey: timings and offers are set for each business. SMS and WhatsApp messages go only to customers who opted in, and respect quiet hours.

E-commerce results I've delivered

Real figures from businesses where I ran e-commerce, operations or the P&L.

Growth after my changes

What changed, and how

Online revenue, year on yearPaid search, Meta ads and email campaigns
+40%
Organic website trafficSEO and paid search strategy
+30%
Bounce rate reducedSite design, navigation and mobile
−15%
ProfitData-led marketing across social, SEO, PPC and email
+12%
Customer retentionUX, conversion work and A/B testing
+12%
Sales online, wholesale and in storeLoyalty, trade relationships and social reach
+10%
Revenue per transactionA commission-based sales model
+10%

Amazon turnover tripled in three months

3×

From a sales base of £1M a year, by widening the range and bringing in a specialist ads agency

Before
1×
Three months later
3×

A new online store, launched and scaled

Monthly sales in 2026, its first year of full trading

2.5×monthly sales, January to October
£386K+in sales since launch
11,000+orders since launch
£50K£25K
Monthly sales, 2026
MonthSales
January 2026£19,772
February 2026£25,310
March 2026£33,777
April 2026£39,052
May 2026£37,946
June 2026£32,482
July 2026£37,323
August 2026£46,633
September 2026£40,491
October 2026£49,803

Total sales from the store’s Shopify reports, shown without the business name.

30% a monthrevenue growth, month on month, from affiliates and website improvements
£20K a weekin sales at its peak, from influencer-led TikTok activity
40% of salesfrom new hair and skincare lines I introduced
£6K a monthtaken off running costs through better stock and logistics
8 new regionsopened through partnerships and multi-channel marketing
10,000+ SKUsmanaged across shops, websites and marketplaces

How we'd work together

  1. Free 30-minute call

    Tell me about your business and what's holding it back. You'll come away with ideas you can use, whatever you decide.

  2. Audit day

    I go through your website, channels, Amazon, ads, email, stock, delivery and numbers. Starting from scratch? We map out your set-up instead.

  3. Your plan

    A written plan ranked by its effect on sales and profit, with the quick wins first.

  4. Build and grow

    Book more days and I'll do the work with your team, or lead your e-commerce a few days a month.

Simple e-commerce consultant day rates

One simple rate: £300 a day, with no minimum booking and no agency mark-up. Choose a package, or book the days you need.

100% satisfaction promiseYou only pay once you’re happy with the results. We agree what each job will deliver before we start.
Where are you now?

£1,500
5 days at £300 a day
No minimum: book one day or as many as you need
1 day20 days
1 day£300
5 days£1,500
10 days£3,000

Audit day

£300

One day on your whole operation, then a written plan ranked by its effect on profit.

Marketplace launch

£600

Two days: an introduction, an application pack and your listings set up on a new marketplace.

Launch or growth sprint

£1,500

Five days to set up a new retail business properly, or to fix the biggest leaks in an established one.

Monthly retainer

£300 a day

Two to four days a month, so £600 to £1,200: I run your marketing and channels, or lead your team, trading and P&L.

Prices in pounds. VAT added if applicable.

How £300 a day compares

UK day rates for marketing work, 2026

Sources: YunoJuno Freelancer Rates Report 2026 and published agency rate cards, compiled by Whito, September 2026. The hatched part shows the range.

Why work with me

I'm Richard Zuber, and RJ Online Consultancy is me: agency work without the agency overheads. I've run the tills, the warehouse, the website and the budget, so every change is judged on what it does to your margin.

One person, start to finish

You deal with me from the first call to the last report: no account managers, juniors or hand-offs.

Agency skills, consultant's head

I run the ads, email, SEO and listings myself, and judge every change on margin, cash and stock.

Contacts that open doors

Relationships with the big marketplaces and carriers, so you get introductions and carrier deals, not just advice.

25 yearsin retail and e-commerce
15+businesses built
£30K a monthin ad budgets managed against returns
Teams of 16led across e-commerce and operations

E-commerce consultant FAQs

Are you an agency or a consultant?

Both. I'm a one-person agency: I plan the work and do it myself, from ads and listings to warehouse systems and the P&L, with no account managers or hand-offs.

How much do you charge?

£300 a day, with no minimum booking. Or choose a fixed-price package: an audit day for £300, a marketplace launch for £600, a five-day launch or growth sprint for £1,500, or a monthly retainer of two to four days at £300 a day.

What if I'm not happy with the results?

You don't pay. I work on a 100% satisfaction promise: we agree what each job will deliver before we start, and you only pay once you're happy with the results.

Can you help me set up a new retail business?

Yes. I've built 15+ businesses, so I can take you from idea to first orders: website, suppliers and stock, marketplaces, carriers and marketing. A five-day launch sprint covers the essentials.

Do you just advise, or do the work?

Both. I'll set the plan and then roll my sleeves up: building pages, uploading products, setting up campaigns or fixing the stock file.

Can you get us onto marketplaces like Tesco, B&Q or OnBuy?

Yes. I've worked with Amazon, eBay, TikTok Shop, OnBuy, Tesco, B&Q, Wowcher and Secret Sales, and I have contacts at each. I'll introduce you, help you get application-ready and set up your listings. Approval is always the marketplace's decision.

Which platforms do you work with?

Shopify, Magento, Amazon, eBay, TikTok Shop, OnBuy, Tesco and B&Q marketplaces, Wowcher, Secret Sales, Klaviyo, Google Ads, Meta, Google Analytics 4, multi-channel listing tools, repricing tools, ERP and warehouse systems, affiliate platforms, EPOS, and plenty of Excel.

Can you set up repricing software?

Yes. I set floor and ceiling prices from your real costs and fees, choose rules for each type of product, and check the software is lifting margin, not just matching the cheapest seller.

Do you set up email, SMS and WhatsApp flows?

Yes. I set up welcome, abandoned basket, order and delivery, review and win-back flows across email, SMS and WhatsApp, coordinated so each message stops as soon as the customer buys, and sent only to people who opted in.

Can you help with the warehouse and logistics?

Yes. I set up warehouse management with stock locations, scan, pick and pack, and ERP systems. I have relationships with DHL, Royal Mail, Evri, FedEx, UPS, InPost and pallet networks, and I sort import and export, so orders go out right, faster and for less.

Can you take on the P&L?

Yes. I've owned revenue, margin, stock, fulfilment costs and marketing spend, grown margin and market share by managing the profit metrics, and reported to senior stakeholders to back trading, investment and growth decisions.

Can you work with my team or agency?

Yes. I'm used to working alongside in-house teams, ad agencies, designers and developers, and leading them when that helps.

Where are you based?

Essex, UK. Most work is done remotely, and on-site days can be arranged.

How do I book?

Start with the free 30-minute call by email or phone. We agree the days and dates, I confirm the scope and price in writing, and we get going.

Book a free e-commerce consultation

A free 30-minute call about your business. No obligation and no hard sell.

Phone07769 896 625
Based inEssex, UK